Vincent Iachetta JR

Digital Marketing Expert

10+ Years experience Delivering Honest Results

MyPicture

Hello! My name's Vincent Iachetta Jr or Vini for short. I am Owner & Founder of a Digital Marketing Company called Peppermonkey Media LLC

I started my company in 2011 after realizing there was a need for honest, transparent digital marketing services that placed value on ROI and measurable results

Many of the techniques I have learned through my 15+ years being an internet marketer are constantly evolving and adapting to the ever changing internet landscape.

My goal is to apply these skills to deliver the best online marketing services for small to large businesses and build lasting professional and personal relationships.

When I am not working on driving business for my clients you can find me engrossed in health and fitness, fishing, spending time with family or hanging out at the Jersey Shore. If you see me out and about please stop me and say hello, I promise I'm friendlier than I look :)

  • myspace
  • instagram
  • facebook
  • flickr
  • linkedin
  • twitter
  • print

Passionate and creative Senior Digital Marketing Professional with an emphasis on Paid Marketing, Google Ads, Facebook, SEO, Lead Generation, Marketing Automation & Funnel Building.

  • Adwords Certified Professional
  • SEO and Local SEO
  • Google Analytics Certified
  • Lead Generation
  • Client-Facing
  • Reputation Management

PPC (Paid Search)

SEO

Social Media

Media Buying

Conversion Optimization

Client Facing

Email Marketing

Web Programming

Web Design

January 2014 - Present

Peppermonkey Media LLC

Founder & CEO

  • Create, conceive and maintain core products
  • Develop sales and marketing material for product promotion
  • Find and sell services to new customers to grow company client base
  • Fulfill product strategy and maintain client relatoinships
June 2012 - December 2013

LexisNexis Martindale-Hubbell (a Reed Elsevier company)

Senior SEM Specialist

Fulfilled strategy and implementation of over 100 SEO campaigns and over 70 PPC campaigns for law firms aimed at increasing their web visibility. Established and maintained client relationship by delivering monthly reports and progress through detailed and easy to understand reporting and communication. Measured, tracked and optimized campaigns based on client feedback and business goals.

Pay Per Click (PPC)

  • Manage over 10 million in paid marketing budget across all major search engines
  • Increased CTR of client portfolio by 37%
  • Lowered CPL of client portfolio by 25%
  • Produced a renewal rate of 84% of all client’s managed
  • Up-sold existing clientele product totaling upwards of $750,000

Search Engine Optimization (SEO)

  • Managed over 1 million in SEO product
  • Increased ranking percentage by 31%
  • Raised search engine traffic by 40%
April 2012 - June 2012

LexisNexis Martindale-Hubbell (a Reed Elsevier company)

Senior SEO Strategist

  • Developed detailed SEO strategies for the most complex and high spend client campaigns
  • Audited teams existing and new strategies to preserve quality and insure success
  • Helped develop best strategies for new CMS and fulfillment processes
March 2010 - March 2012

LexisNexis Martindale-Hubbell (a Reed Elsevier company)

SEO & Local Specialist

  • Managed and fulfilled over 30 new individual yearly SEO campaigns.
  • Nurtured client relationship delivering reports and communication
  • Managed $350,000 of SEO Product
  • Recognized as SEO Specialist of the Month (August)
  • Pioneered fulfillment of the new Local Web Visibility Product
  • Developed a system to reduce work load and maximize time and efficiency of the team
  • Fulfilled over 75 different local web visibility campaigns totaling $600,000 in revenue
  • Citation development, local profile consolidation, identifying and acquiring geo or area of practice specific link opportunities.
  • Helped grow the total product revenue to over 2 million of revenue in first year
2004-2009

Montclair State University

Bachelor of Fine Arts concentration in Illustration

SEO & PPC

SEO & PPC

Over 200 SEO & PPC legal clients through my work experience